The Amazing Thailand Safety and Health Administration (SHA) project is a result of cooperation between the Ministry of Tourism and Sports, the Tourism Authority of Thailand (TAT), the Ministry of Public Health, the Department of Disease Control, the Department of Health and the Department of Health Service Support, as well as government and private sector organizations involved in the tourism industry. Together they aim to make tourism a part of Thailand’s disease prevention measures and ensure that both Thai and foreign tourists have a positive experience, that they are happy and confident in the sanitation and safety standards of Thailand’s tourism products and services. This can be achieved by combining public health safety measures and establishments’ high-quality service standards to reduce the risk and prevent the spread of COVID-19, as well as improving Thailand’s tourism products and service standards.

Various boards, federations, and associations in the tourism industry are in charge of inspecting the checklist and certifying the result of improving a workplace according to the SHA standards. Workplaces are divided into 10 types: 1. restaurants / diners, 2. hotel, accommodation and meeting place, 3. recreational activity and tourist attraction, 4. transportation, 5. travel agency, 6. health and beauty, 7. department store and shopping centers, 8. sports for tourism, 9. theater, entertainment, and activity, 10. souvenir shop and other shops.

TAT awards SHA certificates, assigns a serial number to successful entrepreneurs, and records it in the database of the list of entrepreneurs who have received the SHA certificate. The TAT can also revoke the SHA certificate if entrepreneurs fail to comply with SHA standards.

SHA provides sanitation and safety standards for tourists. During the re-opening period of establishments or services, tourists and service recipients are asked to provide any suggestions (Post Audit) via the online system provided by TAT, which will be used for further improvement. Establishments will be randomly inspected by the committee.